Tech firm unveils ad-locating app on Internet

<p><strong>Dochase </strong>is co-founded by two young Nigerian programmers, <strong>Chibuike Goodnews, and SaintGermaine Onwukeme</strong>.</p> <p>&ldquo;Over the years, we have discovered that 75 per cent of media spending, especially on adverts, is wasted.</p> <p>This is because the advertisers are probably selling to people not connected with their products or services.</p> <p>You are probably advertising diaper to everybody, instead of nursing mothers,&rdquo; Goodnews told newsmen at the unveiling in <strong>Lagos</strong>.</p> <p>According to him, when adverts are pushed out on the Internet without identifying the target audience, it gets wasted.</p> <p>&ldquo;We looked at how we could solve all these problems. We saw that a major way to solve it is to apply data to it.</p> <p>That is, we harness data of people who fall within that expected potential customer of each product and target them,&rdquo; he added.</p>