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Site of the Month |
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In 1994, Nitin Beri, the Creative director of Rediffusion, a famous Indian ad agency gave 23-year old Arvind Pal Singh aka Candy a break in advertising. His usp? “Candy is the first guy I have met who has managed to get thrown out from art college” Nitin said, “so I had to hire him.”
So much for academics. Advertising was fun and print ads ruled the world in the early 90’s. In fact, art directors like Candy treated press ads like doing a painting. In the bubble-like world of advertising in Delhi, everyone soon knew Candy. |
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